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avatar for Dochul Choi, Ph. D.

Dochul Choi, Ph. D.

Samsung Electronics Co., LTD., Korea
Senior Vice President, Global Business & Technology Strategy, Digital Appliances Business

Dr. Dochul Choi, a senior vice president in Samsung Electronics, is currently in charge of global business and technology strategy. He is overseeing the business opportunities and product development for main business segments such as air conditioners, refrigerators, washing machines, cooking ranges and vacuum cleaners. He also leads various exploration activities to achieve quantum business growth through innovations and new technologies.


Dr. Choi also oversees all foreign government affairs, global standardization and regulatory activities as well as trade association activities for the business division. Dr Choi officiate as the treasurer and board of director of AHAM (Association of Home Appliance Manufacturers in USA) and a Steering Committee Member of CECED (European Committee of Domestic Equipment Manufacturers). 


Prior to his current position, he was the head of Samsung Home Appliance Research Center, and Chief Technology Officer of Digital Appliances Business Division. He was responsible for global product development activities, business development, and also commercialization of appliances and core components for the division. 

Before joining Samsung in 2004, he was with United Technologies Research Center as a Research Fellow. During his UTC tenure, he was nominated as a MIT Industrial fellow.

He was with AVCO Research Laboratory, TEXTRON, as a Principal Research Scientist. Before coming to the US for the graduate study, he was a Senior Research Scientist in Korea Atomic Energy Research Institute in Seoul, Korea.

He earned his PhD and MS degrees in Mechanical Engineering from the Pennsylvania State University in State College, Pennsylvania.