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avatar for Chris McDonald

Chris McDonald

Registria
CEO

Chris McDonald joined Registria as CEO in December 2012 as part of the company’s recapitalization with Housatonic Partners and subsequent acquisition and merger with Interaxis Marketing. A results-oriented leader with a penchant for helping clients develop innovative strategies and compelling value propositions, Chris is one of the leading thinkers in applying technology, data and analytics for improved marketing performance.

Prior to joining Registria, Chris founded his own venture and strategy consulting firm focused on marketing, media and technology. He served as President of MDC Partners Performance Marketing Group and as EVP and GM for Abacus, a $100+ million division that was formerly part of DoubleClick and now resides within Epsilon. While at Abacus, he led the company’s business in North America, successfully extending its leadership position by bringing multiple innovations to market and entering new market verticals. Chris holds a BA from the University of Colorado and a master’s degree in management science from Purdue University.