All agree that the consumer products landscape has changed forever. To remain competitive, innovative companies are replacing entire categories of products and compressing the speed and time to market. Regulations, standards and databases for new product categories do not exist, forcing companies to rethink how they design and manufacture safe products. Following a brief recap of the panel's work distilling the issues presented by compressed speed to market, the panel will present alternative approaches to address product safety in the Exponential Age. Audience participation will be facilitated and encouraged!