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Thursday, February 22 • 3:30pm - 4:30pm
Breakout Session # 5: Safe At Any Speed -- How To Place New Cutting Edge High Tech Products On A Market That Is Characterized By Exponentially Accelerating Innovation, Progress, and Technology?

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In a fast paced consumer landscape, speed – of technology, innovation, and progress – is driving change in how businesses design, manufacture, and distribute their products. As this acceleration creates new and exciting cutting-edge technologies and braves the status quo, companies and consumer product safety authorities are encountering ever increasing unknowns.  

How can we know and/or test that ground-breaking ideas and designs are safe in practice? What will happen when these novel products enter the market and how quickly will they expand globally? When and how can we as industry and regulators come together throughout an original product’s lifecycle? What new partnerships are needed – in research and development, patents, and entrepreneurship – to help us learn and understand the potential risks before they go to market? 

These questions and more will be the genesis for dialogue between industry and regulators as we discuss new tools (trend analysis, social media analytics, standards and design), existing approaches (general provisions, recalls, and outreach), and best practices for tackling these evolving opportunities and challenges. Representing a synthesis of industry, legal, and regulatory representatives, this panel will provide insights and examples of how to mitigate risks, adapt decision-making processes, and best strive together towards safe products.



avatar for Sebastian Polly

Sebastian Polly

Partner, Hogan Lovells International LLP
Dr. Sebastian Polly is a partner at the Munich office of the international law firm Hogan Lovells. His key focus is on product liability, product safety and product compliance law. He is particularly experienced in the automotive, consumer goods and consumer electronics industry. Sebastian... Read More →

avatar for Patty Adair

Patty Adair

Director, Risk Management Group, U. S. Consumer Product Safety Commission
Patty Adair is the Director of the Risk Management Group at the U.S. Consumer Product Safety Commission (CPSC).  In this role, she is responsible for the agency’s risk management program, which includes five program areas – chemical, fire and combustion, children’s, electrical... Read More →
avatar for Katie Greenwood

Katie Greenwood

Director, Risk Assessment Bureau, Consumer Product Safety Directorate, Healthy Environments and Consumer Safety Branch (HECSB), Health Canada
Katie Greenwood is the Director of the Risk Assessment Bureau of Health Canada’s Consumer Product Safety Directorate at Health Canada.   In this role, Katie is responsible  for a continuum of risk detection, monitoring and assessment functions  for consumer products and cosmetics... Read More →

John McNulty

Head of Safety and Compliance Engineering, Google

Thursday February 22, 2018 3:30pm - 4:30pm PST
Grand Cypress A/B/C