No matter how recall effectiveness is measured or defined, the goal of getting a recalled product out of homes should be a primary goal. However, today’s consumers expect speed and ease – especially Millennials and Gen Z - and in fact may even prefer, during a recall, to interact with chatbots to accomplish their daily tasks, product purchases, and receive company and personal communications.
We will discuss recalls that had high and low consumer response rates. We will discuss the factors that could have caused those differences. Research on communication and behavioral trends will be shared with the audience including demographics and lifestyle data of customers and their preferences. We will hear from marketing experts and safety and recall experts who can provide insight into these issues and discuss whether companies should have different strategies to reach different consumer populations.