There is no one magic equation for determining the when and how of placing standards around a product. The panel will share their differing views on when it is more appropriate to start rule-making versus when to initiate the voluntary standards development process in the face of an emerging product safety hazard. Panel members will share insights into establishing a culture of product safety within the organization, and a robust procedure for building safety into products, including goal setting, getting after the science of the challenge, and understanding hazards beyond functional safety assessments, and assurance of legal obligations. Successful examples from the home appliance, furniture, and other industries will be discussed.